Because Your Morning Starbucks Fix Wasn’t Painful Enough
In an emailed statement released by Starbucks, the company states that the price increase will range anywhere from 5-20 cents for most affected drinks. That would bring the price of a large coffee to a $2.45, at least in most stores within the US.
Starbucks’ statement claims that the raise in prices is due to their effort to continually evaluate their pricing. This is in order to “balance the need to run our business profitably while continuing to provide value to our loyal customers and to attract new customers.”
The price increase is expected to impact approximately 20 percent of customers according to a Starbucks representative, Lisa Passe. That is based on summer coffee buying patterns, including the obvious fact that less hot coffee is sold in the summer. Of course that means as soon as it gets a little cooler, the price increase is going to be felt by a much bigger percentage of people.
The good news is, according to the report by the Associated Press, none of the food seems to be effected. Starbucks’ goal of trying to increase food sales means that your blueberry muffin is safe…for now.